Carlsbad Encinitas MLS
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Particular Rooms
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Lighting Balance - In & Out

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Using High Dynamic Range Photos
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Margaret Hokkanen

About the Author
Margaret began taking pictures at the age of 5, but by her mid-twenties, she was studying under art photographer Robert Eginton in Florida. After moving to Atlanta a few years later, she began the formal study of photography at Southeastern Center for the Arts. Upon completion of her classes, she began a photography business focused on weddings and portraits, using a medium format Mamiya 645 film camera, and the usual assortment of lens, Q Flashes, lighting stands, backdrops, etc. Within ten years, she had a permanent studio with mounted backdrops and had taken tens of thousands of photographs. When the opportunity to relocate occured in 2000, Margaret sold her photography business, film cameras and equipment, and moved to Encinitas to start a real estate practice. She bought all new digital equipment to take high-end architectural photographs using Photoshop and a computer instead of a dark room to produce our images.


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Casa Bella Realty & Mortgage

Concepts: Real Estate Photography, Home Photos, Selling and Renting Property

Live Samples of MLS photos
Photos Courtesy of Brokerages Noted
Welcome to the Home Photography Tutorial. On these pages, professional photographer Margaret Hokkanen will help jump your photography to the next level. Whether you are a home owner with a property for sale by owner, a landlord trying to get a property rented on Craigslist, or a real estate agent looking to better represent a client, these pages will help you improve the photographs that you take of your property.

So, let's get started. Let's begin by looking at two photographs - an original picture taken with a point-and-shoot style camera and then a photograph that I took with some better equipment and retouched.

Encinitas Real Estate Photo
Point and shoot image with small field of view.

Encinitas Real Estate Photo
The same photo at the next level.

The first of the two pictures isn't so bad; it is properly exposed for the interior light, and it is probably as good as or better than many of the MLS photo samples to the right. However, the bottom photograph is really shows the size of the room, the open floor plan, and the wonderful light without having blown-out windows. These are the kinds of quality photos that really help sell properties, and, with a little effort, you can take pictures like this. (Note: This photograph had to be reduced in size significantly to make it fit on this web page; the actual photograph can be printed on a two-foot piece of paper with no image loss.)

We hope you enjoy these pages, and that you learn a lot. If at any point you want to post a remark or question, feel free to do so.

Margaret
(760) 942-4242

Margaret Hokkanen
(760) 942-4242     Team.At.SurfTheTurf.com

Residential Real Estate Services
Representing Both Home Buyers and Home Sellers

Equal Housing Opportunity  Equal Housing Opportunity.